How to use creative angles and elevations to feature your property in imagery and video

How to use creative angles and elevations to feature your property in imagery and video

A creative director once cautioned me about “locked knee and elbow syndrome” in photography.


This blunder is very damaging to the right-brained producers of imagery who keep their camera angle level with their body and never turn the camera to create vertical photographs. As I became more aware of the ways this mistake can impact the final result in photos and videos, I began to see the symptoms everywhere, especially amongst inexperienced camera users.


5 steps to successfully work with people in the resort industry

5 steps to successfully work with people in the resort industry

My job as a producer of creative content in the resort and hospitality business comes with many expectations. Clients want a great image or video that perfectly represents their property, using the best lighting, angles, and people talent. 

But here’s something else that’s crucial—a great overall experience for the people involved. From the client to the staff to the talent, it’s all about creating a hospitable, friendly, and respectful atmosphere for everyone.

Whether I’m working with professional models, staff, family, friends, or guests on property who have consented to be in the production, it’s imperative that everyone feel cared for, respected, and appreciated.

3 keys to a smooth photo and video shoot at your golf property

3 keys to a smooth photo and video shoot at your golf property

Communication is the key to producing imagery for golf courses and resorts. With the ever expanding use of the Internet and social media for marketing and promoting your property, many of you—like Pinehurst Resort—are now shooing both video and still images in a one-off production day.